work—03
intro
Elevate is an AI-powered tool that helps users grow their personal brand on social media through personalized insights and recommendations.
The project was under NDA, so I redesigned the product from the ground up for my portfolio. I worked on the project at Studio.init(), a design-engineering studio (based in Seattle).
Role & Ownership
I took ownership of designing several features and flows end-to-end (showcased below for more context), from early exploration to the final product.
When I joined the project, a PRD was already in place.
The process was highly iterative and fast-paced, with quick decision-making, constant exploration, and regular feedback throughout.
Design Showcase
Features and flows I designed.
The final result of continuous iteration, feedback, and exploration throughout the project.
The home experience was split into two clear sections — growth tools and content tools.
A personalized weekly plan that guides users toward actionable steps to grow their personal brand.
A space to discover people with similar interests, industry leaders, and high-performing posts for inspiration, learning, and benchmarking.
A tool for studying and breaking down LinkedIn profiles users admire to better understand positioning, content strategy, and personal branding.
Users can quickly log thoughts throughout the day and turn them into polished social posts with the help of AI.
Pre-built content formats based on trending industry topics, helping users create stronger posts faster with AI assistance.
Actionable insights showing what’s performing, what’s improving, and where users can grow further over time.
Additional UI and interactions from across the product.
AI Workflow
AI played a major role throughout the project and became part of the day-to-day workflow.
ChatGPT was used for research, ideation, feature scoping, UX writing, flow validation, edge-case exploration, information architecture, and moodboarding. It also helped simplify complex ideas and speed up iteration.
Stitch was used to generate initial UI directions from the PRD, which we refined throughout the project, while Jitter helped prototype and communicate feature flows through motion.
iterations
A zoomed-out look at the design process and iterations explored throughout the month-long project.
Reach out if you'd like to learn more about the workflow behind it.
Key Takeaways
What I learned.
// zero 1
Stitch was a great starting point for exploration, but the UI still required heavy refinement.
// zero 2
The project pushed me to iterate deeply instead of settling early.
// zero 3
I learned how important context is when using AI throughout the design process.
// zero 4
The pace of the project pushed me to learn Framer in under a week.